【Incentivized Ad by Z.comSmaAD】Develop potential users into active users

Benefits of IncentivizedAd

User development through a continuous experience
High retention rate of active users after they complete the event
Advertising cost is not charged if users do not achieve the event after installation

Match the market where new acquisitions are becoming difficult

Owing to the saturation of the app market and the growing trend toward more selective use of apps, acquisitions with conventional ads are becoming more difficult, and CPI is rising. In this context, incentivized CPE uses incentives as a hook to create motivation to use apps and uncover potential users who have been difficult to acquire.

High-cost performance

By setting deeper conversion points, you can increase engagement by strengthening the understanding of the app before attaining conversion. The number of continuing users after completing the conversion point is also high, and the cost of acquiring them tends to be better compared with other menus.

Multi-stage CPE is also supported

A multi-stage CPE can have multiple conversion points. Users can easily earn rewards in small increments at each conversion point, which lowers the hurdle for participation and can be expected to increase the number of users and user activation. This menu is ideal for those who wish to reach a wide range of users, including light users, as it enables the acquisition of users who cannot be reached through single CPE.

Media of incentivized Ad

Reward program media

Using these media, you can reach wide range of users. Since many users can actively participate in and experience the campaign, a rapid increase in installations can be expected in a short period.
Additionally, the increase in installations is expected to improve the app store ranking, making it possible to acquire organic users as well.

Digital Content

Digital content refers to media such as games and comics. There is a large user base that is willing to make in-app purchases, making it possible to acquire high-spending and core users.
Additionally, with a high quality of user matching, improved ROAS from in-app purchases can be expected, making it a highly effective platform that is popular among advertisers.

\ Here are the expected benefits! / Achievements

Campaign genre	Conversion point	Number of CVs	KPI
Strategy game	Complete level xx after new installation	4,000/month	Monthly ROAS 30%
MMO RPG game	First purchase after new installation	1,000/month	Monthly ROAS 30%
3D RPG game	Reach level xx after new installation	500/month	Monthly ROAS 50%

Reward